In recent weeks we’ve been working a lot more with clients who want to improve their rankings online.
It’s all very well and good to have a beautiful website designed, but it doesn’t mean much if you don’t have the traffic to match.
For this reason many companies look at SEO services or search engine optimisation which is designed to help your website rank better in search engines such as Google.
If you’re looking to boost your online visibility and get ahead of the competition, investing in professional SEO services is a smart move.
With the ever-increasing importance of search engine optimisation, it’s essential to have an experienced team on your side to help you navigate the complex world of digital marketing.
From improving your website’s search engine rankings to increasing traffic and generating leads, SEO has the power to transform your online presence and take your business to the next level.
So, if you’re ready to maximise on your digital marketing efforts keep reading to discover how professional SEO services can help you achieve your goals.
What is professional SEO?
Before we dive into the benefits of investing in professional SEO services, let’s first define what we mean by ‘professional SEO’.
It basically refers to a series of technical and strategic optimisations, tweaks and enhancements to a website in order that search engines will rank it better / higher for particular keywords.
With the right amount of SEO you can get better rankings, get more traffic and generate a greater number of leads.
In today’s modern online world there are many tools and how-to guides on improving your SEO, but where professional SEO really stands out is in the deeper understanding of algorithms and key factors to help you get better results.
So in other words, whereas you could certainly work on your website yourself for better SEO, working with a professional agency or digital marketer will definitely take you an extra step forward.
When you work with a digital marketing agency like StudioRav you will see how we ask questions to give the right boost to your website.
Examples of what we would look at:
- Who is your target audience?
- What does your sales funnel look like?
- What are your most important keywords?
- On-site SEO.
- Off-site SEO.
Benefit #1: Increased website traffic
The most important benefit of investing in professional SEO services is that it can help increase your website traffic.
By optimising your website for the right keywords and phrases, creating high-quality content that resonates with your target audience and niche, and other key factors, you can drive more traffic to your website.
However, it’s not just about getting more traffic – it’s about the right kind of traffic.
Working with a professional SEO agency will allow you to identify the keywords and phrases that are most relevant to your business and target audience.
Rather than just randomly guessing what your audience is looking for, a professional marketer will do extra research to actually give you the most searched for terms and those that you have a good chance of ranking for.
This is important because if you rank for keywords that have a low search volume, then it defeats the whole point of doing SEO.
Benefit #2: Higher search engine rankings
Getting a higher ranking in SERPS (or search engine results pages) is one of the primary reasons for paying for SEO services.
With better ranking in search engines you naturally get more clicks and ultimately this generates more leads.
Identifying those keywords that have low competition and a decent search volume is the first step in ensuring you can go up the search engine rankings.
Once you have a list of your keywords you have to create content which is well written and meets various criteria to help it rank well.
Some of these can include:
- Good use of tags such as meta title, meta description, alt img tags, heading tags
- Effective use of backlinks (inbound and outbound)
- Be of sufficient length, for example minimum 600 words.
- Include images
- Actually be something your readers want to read
You may want to do this yourself, but by hiring a professional SEO company to do this for you will result in much better results and save you hours of work.
Benefit #3: Improved user experience
One of the ways SEO services can benefit your website is by providing an improved user experience to your visitors.
This happens when you look at the numerous on-site factors which can help with SEO.
For example:
- Improving your website speed
- Adding a sitemap
- Ensuring pages are being indexed by search engines
- Fixing broken links
These additional optimisations not only help with your SEO, but they are good to do in their own right as they help your visitors.
It can be easy to overlook some of these factors, but by working on them you would hope to improve the experience your users have on your website and thereby get better, qualified leads.
Benefit #4: Better ROI
Getting a good return on your investment is vital to any business, and by working with a professional SEO agency you can hope to get a much better ROI than by doing things yourself.
It can be tempting to try and improve SEO yourself, or to get one of your employees to work on it (even though it’s not their actual role) but just like in any walk of life, it pays to hire a professional.
The big difference is that a professional will understand all the different aspects of SEO and guide you on what is relevant to you, and what isn’t.
A common beginners mistake is in trying to do everything you see in ‘how-to’ lists, but the reality is that some factors will not be feasible.
For example, if you don’t have a blog or case studies section then how would you go about improving your keywords and phrases on your site?
Hiring a professional for SEO services will also mean they know which tools to use, how to use them in detail, and avoid pitfalls and common mistakes.
You may end up spending more money in the short-term but over the long run you will get much better results and a much healthier ROI.
Benefit #5: Long-term results
With all kinds of SEO work and website enhancements, you want the results to have a lasting effect.
The biggest boost SEO services can give your website is by improving organic rankings.
With PPC and paid ads, as soon as you stop paying for the ads they disappear.
With SEO however, all the time and effort you spend on improving your rankings will help to strengthen your organic (unpaid) position in search engines and thereby provide a better long term gain.
By working with an experienced SEO agency or marketer you can hope to get long term results which will help your business grow.
How to choose the right professional for SEO services
If you’re ready to invest in professional SEO services, the next step is to choose the right provider.
At StudioRav we love working with companies of all kinds to help improve their SEO and enable them to rank better.
When you hire us for your SEO services we will help you by:
- Doing research to identify which keywords are worth aiming for
- Put strategies together on what to write
- Help with writing blogs, case studies and pages to add keywords
- Do other enhancements and technical tweaks to your website
Get in touch today if you would like to discuss your new SEO project.
Combined with our professional business website management packages you can leave it all to us for a fully managed service.