HomeBlogBlogHow an ecommerce website developer can boost sales and drive growth

How an ecommerce website developer can boost sales and drive growth

If you have, or are thinking of setting up, an ecommerce website, then having a dedicated ecommerce website developer on your team is essential.

To thrive in the landscape of the present times, ecommerce businesses need to harness the expertise of a skilled website developer who understands the nuances of driving sales and fostering growth.

From implementing effective marketing strategies to improving conversion rates, an ecommerce website developer is instrumental in helping businesses to maximise their online sales potential.

At StudioRav we have considerable experience of working with ecommerce brands and helping them grow online.

Importance of ecommerce web development

Online sales and ecommerce are already highly popular with shoppers and therefore the ecommerce landscape is increasingly competitive.

Consumers largely prioritise convenience and will go to great lengths to avoid going long distances to purchase goods, or even long ordering processes on a website.

As a result, businesses with ecommerce websites outperform rivals who lack such a platform.

An ecommerce platform is therefore essential for reaching your target audience and boosting sales.

Ecommerce websites not only aid in boosting traffic but also greatly aid in boosting brand awareness.

Ecommerce web development includes many aspects of website development which are geared to online stores such as email marketing integration, conversion tracking, updating products and website graphics, and payment integration.

The role of an ecommerce website developer

Creating an engaging user experience

Businesses are compelled to develop original and unique strategies to stand out in the ecommerce market because of how popular it is.

Whilst a poorly thought out design increases consumer drop-offs and cart abandonment rates, a well-designed ecommerce UX design gives customers a great and enjoyable buying experience.

Professional ecommerce developers are aware of the best design principles that facilitate simple online shopping and various strategies for utilising them to maximise customer conversion.

Implement conversion optimisation strategies

An ecommerce web developer enhances the performance, speed and usability of an online ecommerce store whilst maximising its revenue potential.

It does so by focusing on leveraging the rate at which the website visitors are converted into customers.

By implementing important tried and tested strategies, you can boost your websites ability to convert visitors into paying customers.

Leverages responsive design

A professional ecommerce developer offers responsive design to create successful online stores.

By ensuring that websites adapt and display optimally on varied screen sizes, this results in an excellent user experience, irrespective of whether visitors are using laptops, smartphones, or tablets.

It goes without saying that a vast number of online purchases are made by people using their phones or tablets – so you absolutely need to optimise for them.

Integrating secure payment gateways

Integrating secure payment gateways builds a trustworthy and secure online store.

A web developer should collaborate with the client to identify the most suitable payment gateways based on the needs of the business.

Integrating the chosen payment gateways into a website can be done via APIs, plugins, modules or widgets.

By providing the functionality to process payments, developers enhance the overall shopping experience, boost conversions, and contribute to the success of the online store.

Customising personalised shopping experiences

Another important task for an ecommerce website developer is creating personalised shopping experiences as they enhance satisfaction, and customer engagement whilst driving conversions.

By creating user account systems and through the use of special cookies or sessions you can allow customers to experience a more tailored journey.

Furthermore, they also provide personalised product recommendations based on purchase behaviour, customers’ browsing history, etc.

SEO and ecommerce website development

This can include creating a constructive structure for the website, thereby facilitating easy navigation for users and search engines.

Furthermore, performing activities such as keyword research improves the visibility of websites in search engine results.

Optimising page speed by compressing images, minifying code, and optimising the configurations of servers can all help in boosting website performance.

Enhancing website performance and speed

Google claims that a websites page speed drop from 1 second to 10 seconds results in a 123% rise in bounce rates.

Visitors quit an online store right away and switch to one of its competitors if it doesn’t load up quick enough.

By optimising images, caching, utilising a content delivery network (CDN), server configurations, updating the websites codebase, and much more, a professional web developer can achieve improved website performance and speed.

Choose StudioRav as your dedicated ecommerce web developer

By working with the right team you can drastically improve your online store, integrate new features, keep it fresh and engaging for your audience and improve sales.

At StudioRav we have worked with a number of different brands in different industries and helped them improve and increase online offerings.

With our long-term passion and experience we feel we are the ideal team to help you on your ecommerce journey.

Get in touch with us to hire a professional ecommerce website developer and create a robust online store that fosters growth and increases sales.

Trust our expertise to implement the best strategies, optimise SEO, and enhance website performance to thrive in the competitive landscape of the present times.