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A quick guide to Website design terms

Ok so you’re thinking of doing something with a website. But you’re not quite sure what all these terms mean? Here’s a really quick run through of some things we might talk about.


Ok so in simple terms your website is made up of files. These need to be stored on a server. So hosting is getting access to a server which is always running. That way your website is available 24/7. You need to think about things like how much space you get, what speed the server is and where it’s based. With StudioRav you get unlimited space, excellent server quality and round the clock support.

Domain name

This is your website address such as www.bbc.co.uk or www.mybusinessgoeshere.com or whatever. You can choose all kinds of domains these days, .com or .online, or .london etc. We can help register one for you if you get stuck, and we can also do checks to see if they are available or not.

HTML, CSS, Javascript, PHP

These are languages used to create websites. So your browser (such as Firefox or Chrome) will read these and convert them into a website.


If you want a website which stores information then that is mostly done via a database. These are more complex than simple HTML websites but you can do more with them.


WordPress is a type of content management system (CMS) a bit like an online program used to manage websites. You can login and then add pages and posts. Did you know this website is built on WordPress?


This stands for search engine optimisation. Basically it means optimising your website so Google and Bing can read it properly and then rank it better. If you don’t optimise your website then the pages won’t mean that much to a search engine and it might not rank it very highly. If you do optimise your website then the pages will have meaningful titles, descriptions and keywords so a search engine will be able to rank it much better.

Blog / Content Marketing

A blog is a bit like a diary where entries are in date order. However you can call it anything really such as news or events or promotions. As you add more and more blog posts it will add more content to your site which is good for search engine rankings. If you need help with adding content to your website on a regular basis StudioRav can help you.

Social Media

Basically this is having pages on social networks like Facebook, LinkedIn, Instagram for your business. People who are interested in your product or service can then follow you and keep track of messages, images, news and videos that you share.

Pay Per Click / Adwords

Pay per click (PPC) is where you advertise online such as with Google or Facebook Ads and your ad is displayed on their site. You are only charged if your ad is viewed and you can set a budget to make sure you don’t spend more than you want to. PPC takes time to get right but we can help ask the right questions at the start so you don’t end up wasting time and money.

Online Marketing

We all need help marketing our businesses online. This can be done through a combination of things like blogging, social media and pay per click advertising.