Social media management
Consistent content without the day-to-day workload.
StudioRav manages social media for businesses that want consistent, on-brand content without the daily workload. We agree a strategy, plan monthly content calendars, write copy, produce graphics, coordinate short-form video and schedule posts for approval, using your website, products and campaigns as the source material.
What is included
What does social media management include?
We take the planning and production off your plate. You stay in control of what goes live, because nothing is published without your approval.
Strategy
Goals, audience and platforms chosen to fit your business, not every network.
Monthly calendars
A plan agreed in advance, tied to launches, offers and seasons.
Copywriting
Captions in your tone of voice, written to be read and shared.
Graphics
Branded post and story designs built from your assets.
Short-form video
Briefing, editing and publishing of reels and shorts from your footage.
Scheduling and reporting
Posts scheduled after approval, with a monthly summary of activity.
Social works best alongside a strong site. See how we add it to Shopify and WordPress projects, and how it pairs with email marketing.
Illustrative framework
Content pillars
How do you decide what to post?
We build the calendar around a few content pillars, so posts stay varied and on message. A typical set covers educating, showcasing, behind the scenes and community.
Educate: answer the questions customers already ask
Showcase: products, projects and services in use
Behind the scenes and community: the people behind the work
Scope
What is and is not covered?
Social media management means different things to different providers. We write the scope down so there are no surprises.
Usually included
Strategy and a monthly content calendar
Copywriting and branded graphics
Scheduling of approved posts
A monthly activity report
Agreed separately
Daily community management and replies
Paid advertising and budgets
Filming and photography shoots
Platforms beyond those named in your scope
You provide brand assets, product information and access, and approve each calendar before it goes live.
Delivery
How does the monthly workflow run?
Each month follows the same rhythm, so you always know what is due and when.
1
Brief
Share launches, offers and anything you want to say this month.
Plan
We draft the calendar and the topic for each post.
2
3
Create
Copy, graphics and short-form video are produced.
Approve
You review and request changes before anything is scheduled.
4
5
Publish
Approved posts go live on the agreed days.
Report
A short summary of activity and what we suggest next.
6
Measuring
How do you report on social media?
We report on what was published, reach, engagement and clicks to your site, then suggest changes. We do not promise follower counts or sales, because platforms and audiences vary.
What was published
Every post, date and platform in one list.
Reach and engagement
How many people saw and interacted, compared month to month.
Clicks to your site
Visits from social to your website, tracked where analytics allow.
Related services
Where social media fits with the rest of what we do
Email Marketing
Lifecycle and campaign email built around your store and customer data.
Learn more
WordPress Development
Custom themes, plugins and WooCommerce builds for sites that have outgrown templates.
Learn more
Ecommerce Development
Catalogues, checkout and order flows engineered for performance on any platform.
Learn more
Development Partnerships
Senior engineering capacity for agencies and in-house teams.
Learn more
FAQs
Social media questions, answered
What does social media management include?
Strategy, a monthly content calendar, copywriting, branded graphics, short-form video coordination, scheduling and reporting. We write down exactly which parts are covered before work starts, including anything agreed separately, such as daily community management, paid advertising and filming. Nothing is published without your approval.
Which platforms do you manage?
We agree the platforms with you, usually the one or two where your customers already are. Spreading thin across every network tends to weaken results. The platforms are named in your written scope, and anything beyond them is agreed separately.
Do I approve posts before they go live?
Yes. Nothing is published without your approval. Each month we draft the calendar and produce the copy, graphics and short-form video, and you review the content and request changes. Posts are only scheduled once you have approved them, then published on the agreed days.
Do you reply to comments and messages?
Day-to-day community management is agreed separately, because it depends on volume and response times. We can build it into the scope if you need it. The written scope states what is covered, so there are no surprises about who replies to comments and messages.
Can you guarantee more followers or sales?
No. Results depend on your market, platform changes and budget, and we do not promise follower counts or sales. We report honestly on what was published, reach, engagement and clicks to your site, suggest what to adjust, and send a short monthly summary.
How do we start?
Contact us with your platforms and goals. We agree a strategy, plan the first monthly calendar and write the scope down before work starts. Nothing is published without your approval. Social media can also be added to a Shopify build or website project.
Talk about social media.
Tell us about your platforms and goals. A member of the team will reply with honest next steps.