WordPress development
Custom WordPress development, beyond off-the-shelf.
StudioRav provides custom WordPress development for UK businesses that have outgrown templates and plugin pile-ups. We build bespoke themes, plugins, WooCommerce stores and integrations, and fix performance, hosting and security problems on existing sites. Everything is built on staging, with documented code your team can maintain.
Capabilities
What can StudioRav build with WordPress?
From a focused marketing site to a platform that runs part of the business, built as custom themes, plugins and integrations rather than stacked page-builder patches.
Custom theme development
Bespoke themes built to your design system, fast by default and easy for your team to edit.
Gutenberg and Elementor builds
Block and Elementor builds with reusable patterns and controls that keep editors inside the design.
Custom plugins
Purpose-built plugins for the business logic that off-the-shelf plugins cannot cover.
WooCommerce development
Custom product types, pricing rules, checkout changes and back-office tooling.
Membership and content platforms
Gated content, member areas, subscriptions and large editorial sites.
APIs and integrations
Connect WordPress to CRMs, ERPs, payment, shipping and marketing tools.
Selling online? See our ecommerce development work, or how we integrate WordPress with your CRM, ERP and accounting tools. To help people find the site, see our SEO and visibility service.
Plugin development
Can StudioRav build a custom WordPress plugin?
Yes. We build custom WordPress and WooCommerce plugins when an off-the-shelf plugin cannot do what your business needs. Each one is written to WordPress coding standards and tested on a staging site before release. We also maintain and update plugins you already rely on, including ones someone else wrote.
Business logic and rules
Bespoke checkout, pricing and quote rules for WooCommerce, so the site follows the way you actually trade.
Lead capture and CRM-style plugins
Enquiry capture, lead tracking and follow-up tools inside WordPress. We have built a lead CRM plugin for client sites.
Admin tools for your team
Custom dashboards, bulk editors and import tools that remove repetitive work from your back office.
Maintaining existing plugins
Updates, bug fixes and new features for plugins you already use, with a staging check before anything goes live.
Plugins often need to talk to other systems, which is where our integration work comes in. For larger bespoke builds see custom development, and we can keep your plugins updated as part of website management.
Complex challenges
Which WordPress problems do we fix?
Slow pages, bloated databases, tangled plugin stacks, risky hosting moves and security gaps. WordPress scales well when it is engineered for it, so we profile first and fix the cause, not the symptom.
Large catalogues
Thousands of products, variations and attributes without slow admin screens or slow category pages.
Performance
Profiling, caching strategy and code-level fixes for slow pages, rather than another plugin on top.
Media and database optimisation
Clean-up of bloated media libraries, autoloaded options and years of accumulated data.
Hosting migrations
Planned moves between hosts with testing, redirects, DNS and email considered up front.
Technical debt
Refactoring tangled themes and plugin stacks into code your team can maintain.
Security
Hardening, update practices and review of custom code and third-party plugins.
How projects work
How does a WordPress project work?
Five stages from audit to ongoing support, with each stage reviewed before the next begins.
1
Audit and discovery
We review the site, code, hosting and goals, and agree what needs to change.
Architecture
Technical approach, data model and integrations are planned before development begins.
2
3
Implementation
Built on staging in reviewable stages, with version control and documented code.
QA and launch
Testing across devices and browsers, then a planned release with monitoring.
4
5
Ongoing support
Maintenance, performance monitoring and further development after launch.
Related services
Where WordPress fits with the rest of what we do
Ecommerce Development
Catalogues, checkout and order flows engineered for performance.
Learn more
Integrations and APIs
Connect WordPress to your CRM, ERP, shipping and accounting tools.
Learn more
Custom Development
Bespoke applications where a plugin is not enough.
Learn more
Development Partnerships
Senior WordPress capacity for agencies and in-house teams.
Learn more
FAQs
WordPress development questions, answered
What is custom WordPress development?
It means building your theme, plugins and integrations specifically for your business, instead of assembling a site from a template and off-the-shelf plugins. The result is faster, easier to maintain and does exactly what your processes need, built on staging with documented code your team can maintain.
Can you work on our existing WordPress site?
Yes. We usually start with an audit of the theme, plugins, hosting and code, then agree whether to improve what is there, refactor parts of it or rebuild. We profile first and fix the cause rather than the symptom, instead of adding another plugin on top.
How do you handle plugins and updates?
We review which plugins are genuinely needed, replace fragile or redundant ones with custom code where it makes sense, and test every update on a staging copy before it reaches your live site. Updates can be managed as part of an ongoing support arrangement.
Can you migrate us to a new host?
Yes. We plan migrations around DNS, email and redirects, test on the new server first, and monitor the site after the switch. Moves between hosts are tested with the details considered up front, so problems are caught before launch rather than fixed afterwards.
Do you offer ongoing support after launch?
Yes. Support can continue after launch, from maintenance and monitoring to a rolling development roadmap, through our website management service. We can keep your plugins updated and fix issues as they arise. Get in touch to talk through what you need.
Can you build a custom WordPress plugin for our business?
Yes. We build custom WordPress and WooCommerce plugins for things like bespoke pricing, quote rules, lead capture and admin tools. They are written to WordPress coding standards and tested on staging before release. We can also update and maintain plugins you already use.
Do you work with other agencies?
Yes. We work as a development partner for agencies and product teams, offering senior WordPress capacity that slots into your projects and your way of working. See our development partnerships page for how that works. Work is built on staging, with documented code, and requests are approved before work starts.
Talk to a WordPress developer.
Tell us about the site, the problem and the outcome you want. A senior developer will reply with honest next steps.