Website blogs were once all the rage with everyone using it to write their opinions and ideas on all kinds of topics.
However, over the years businesses in particular have started to look at other ways of spreading content (for example social media).
So does your website still need a blog in 2022?
Especially now that there are countless other channels which can often be quicker and easier to dabble in?
Why have a blog?
In the simplest of terms a blog is a bit like a diary.
Each entry in the diary is called a post and it can cover any kind of subject you like.
Done properly however, blogs are a great way of writing about your particular business.
These posts can then be picked up by search engines and then show up in search results.
This is a great way of driving traffic to your website.
Pros of writing a blog
- Talk about subjects in which you or your business are specialists in.
- Write about things which people are likely to search for (great for SEO).
- Add comments and opinions about things related to your industry.
- Share news, links and events.
- Build a rapport with your customers through interesting and exciting content.
- Blog posts can be case studies, articles, whitepapers, landing pages or so much more.
Much of the above can also apply to social media, however a blog is content which is posted directly onto your own website and therefore you have a bit more control over what can and can’t be shown.
Cons of writing a blog
- It’s time consuming.
- You have to actually sit down and write something, of interest, and at least a few hundred words in length.
- If you’re already busy doing other things, then do you have the time write?
- Writing a blog doesn’t really have an instant effect on sales or marketing.
If we compare the pros and cons of writing a blog then it’s clear that for many businesses it is something they would like to do, but maybe it’s not essential.
Get the most out of your website blog
There are ways that you can maximise the benefit you get from your blog and ensure it is making a difference to your business online.
By following these few basic tips you can help to drive more traffic to your website organically, without spending lots of money.
Write about what people are searching for
Look at Google Trends or competitor websites to see what customers may be searching for.
Then write your own post about it.
Optimise your content
Always ensure you follow good SEO principles when writing your blog post, eg. use the right tags on your pages, have a meta description, include inbound and outbound links where possible.
Have a strong call to action
In every blog you write make it clear what your customer can do to take things forward.
For example – contact us today if you need help with your website blogs.
Educate your customers
One of the most important things your website should always do is tell people about the great work you do, day in, day out.
Your website blog is therefore a great place to document the hard work and effort you and your team put in.
Call it something else instead of blog
If you want to be a bit more creative feel free to call your blog news or case studies, our work, what we’re up to, tips and advice etc.
If you need help with your blog
A well written blog can be a great way to complement your social media channels.
At StudioRav we can help write great posts for you including articles, stories and other content.
We can also help with images, infographics and photos to accompany your posts.
Our team will work with you each month to work on your website and manage it all efficiently and for a low monthly cost.
Call today on 0800 002 5152 to learn more.