Online Marketing

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The biggest area most companies fail with new projects is in their marketing and online is no exception. If you need help with online marketing we can guide you a range of options to get the most out of your money.

Online Marketing

Online marketing can be done in many ways from Google Adwords to social media advertising. Marketing online tends to be much quicker than traditional forms of advertising, and you are also likely to have better stats.

However, online marketing can be tricky to understand, with a steep learning curve and it can be easy to spend a lot of money without getting any return.

At StudioRav we work with a range of partners who can help guide you through the different types of online marketing and select the best choice for your project.

How does online marketing work?

Just like any form of marketing, online marketing is about getting your offers and deals infront of your target audience. The main difference with online marketing compared to other forms is that you can be very specific about who sees your ads, and even tailor them to your audience.

Done right, online marketing offers great results but you have to be patient and be prepared to invest a reasonable sum of money depending on your industry. Many clients will be put off after trying PPC for one month but this is the wrong way to go.

It’s far better to understand the pros and cons of any form of online marketing before you start, and then to set a suitable timescale and budget which meets your needs. At StudioRav we will work with you and can offer different packages which will grow as your business grows.

Online Marketing
Online Marketing

Which form of online marketing is right for me?

It all depends on what you hope to achieve, in how long, and for how much. If you are looking to grow your business presence online then working on location based content is a great idea.

Alternatively if you want to get more customers to your website and drive traffic in the short term then PPC campaigns and social media engagement can bee a great idea.

When you contact us we will discuss your needs and give you a range of options tailored to you. By working with you we can ensure you get right online marketing which suits you.

How much does online marketing cost?

Online marketing, especially PPC (pay per click) campaigns are typically charged on a monthly basis. The cost for each monthly fee consists of your ad spend which will vary and depends heavily on your industry and how competitive your keywords are.

On top of your monthly ad spend is your management fee which can either be a percentage of ad spend or a fixed fee. We are flexible in this regard and base our prices on your individual requirements and needs.

If you decide to undertake an online marketing campaign we always recommend budgeting for 6-12 months as a minimum.

Online Marketing

Online Marketing FAQs

What are examples of online marketing?

Online marketing includes PPC (pay per click) where you can set up ads on popular websites and search engines. You can also do social media ad campaigns which can help you get more traffic and recognition via popular platforms such as Instagram, TikTok and Facebook. Another form of online marketing is email marketing where you can send emails to your mailing list.

What is the best form of online marketing?

There is no best form of online marketing and it depends a lot on your requirements such as where your audience are based, what your monthly spend is and your industry or niche.

How long does it take set up an online marketing campaign?

We can set up your online marketing campaign within 2-4 weeks depending on how many ads you want to run and on where. This will include creating relevant profiles and connecting to other parts of your funnel.

What is a funnel?

Your marketing funnel is how potential customers are channeled from being interested to actual leads. This could include taking them from the initial search to seeing your ad and then on to a sign up form or shop page.

What is conversion optimisation?

The flipside of online marketing is conversion meaning that when someone does follow an ad you need to be able to convert them into a sale or sign up quickly. Conversion optimisation means to try different things in order to get a better rate of conversion. This could include A/B testing where 2 forms of the same page are served to see which converts better.

How long should my campaign run?

We always recommend a budget of 6-12 months. If you factor in the time to set up your ads and campaign it isn’t cost effective to run the ads for only a few months. The first few months will involve testing and optimisation, after then you will expect to see an improvement in quality of leads and cost per acquisition.

Can you help with creatives?

If you need help putting creatives for ads together we can help. This can include digital ads such as graphics, banners and even videos. We can also assist with the copy which goes with you ads.


We’re ready and waiting to work with you. Simply fill out our enquiry form to tell us about your project and we will get back to you to discuss in more detail. We’re so happy you’ve decided to work with StudioRav!

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