Interested in Advertising and Marketing?

I’ve recently come across website Campaign which provides some excellent insight into advertising, branding and marketing. I was particularly impressed by the news about the big brands from around the world and the work involved in getting some much loved ads to the screen. There are some good articles here as well about what motivates us to buy, why ads look like they do and ad strategy. I think it’s a great step into understanding more about advertising agencies and the communications industry as a whole. I also think if you’re looking to really push the boat out and develop your brand then it’s a great place to learn what the larger companies are doing.

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