The social media tool Twitter has really immersed itself into modern day society in some pretty pretty impressive ways. Along with Facebook, it’s truly a global network and like a true major internet icon it’s presence is felt everywhere: from apps on your iPhone, to hashtags on TV shows, to follow me/tweet this buttons on websites.
I see now that many of my webdesign clients ask for social media integration – Twitter, Facebook, YouTube being the main ones. Whilst this is good thinking, and a sign of the times, it’s often not fully supported by any idea of what this actually means. To help out, here are a few ideas on ways you can use Twitter to help your business:
Discounts and special offers are always good ways of attracting peoples attention. In this day and age everyone is looking for a bargain. With Twitter, you can send out a quick link to a promotional page on your website or mention a discount code for all your visitors to use. If you do this regularly – say once a month, people will clock on and be more inclined to follow you on Twitter which further increases your customer base. If you’re posting details about competitions on your Twitter feed, you can also use it to tell people who’s won, who the runners up were, and share all kinds of competition-related info.
One of the best ways I’ve seen Twitter used recently is as a customer services tool. So rather than people emailing or you having to use special complaints handling tools – why not use Twitter to spread news about network outages, product issues, where your drivers are or anything related to your business. Of course it’s not perfect, maybe you don’t want all your business problems shared with everyone, but it’s free, easy and you can instantly update all your clients with info about what you’re working on.
Customers appreciate a quick response to the their troubles alot more than if you simply don’t respond and ignore them. Having said that, you don’t have to deal with individual requests on Twitter, you could use it to share information which could affect the majority of your customers, such as a particular product no longer available in your store.
Speak directly with your customers
Imagine having a chatroom where everyone is one of your customers or fans? That’s what Twitter lets you do! And everyone is constantly logged into this room at all times so regardless of the time or day you can send them all a message. This means you have unprecedented access to your customers like never before. So why not ask them, what they think about your website? What makes them tick? What are their interests? What would make them use your shop or business again in the future? Establishing an online relationship and building rapport is one of the best ways to keep customers coming back to you. It’s quite nice if you are owner of a shop or business to finally meet someone in person who originally made contact via Twitter or your website.
Updates on your website
A common way Twitter is used these days is to let your followers know when new posts and updates are added to your website. This is commonly achieved by the use of plugins which make it so easy to add posts to Twitter with the subject and description of your latest article. This is a good way to help keep people in the loop when you post something interesting to read or relevant to them, and it’s also a good way to help spread the name of your business. By tweeting and re-tweeting, you would hope that more people see your website and over time more visitors becomes more customers.
Follow your suppliers
One thing many people forget about Twitter is you can use it as a customer too. Whatever business you’re in, chances are one of your suppliers will have a Twitter feed of their own. So just going back over the previous points in this post, you can benefit from these too! Following your suppliers can help you pick up daily deals and promotions which you otherwise might have missed. You can also use Twitter to send messages direct to your suppliers, and it’s a lot quicker than writing out an email or filling out a form. And as already messaged, it’s a good way to build an online relationship without a lot of effort really, just as simple as sending an SMS!
See what your competition is up to
Another smart way to use Twitter is to follow your competition. Whatever line of work you are in, chances are other businesses in that field use Twitter. So it’s good idea to learn how they use it, what they write about, what their business is up to, and learn a lot, lot more. You could even look at who they follow to better understand how they work. In today’s competitive market place, it’s vital you do as much as you can to make your business stand out from the rest.